Nursery School Business Plan



Nursery School Business Plan

As a nursery school child-care facility you should offer all-day care for under fives whilst their parents are at work. Nursery schools cater for full or part time care according to the parents’ needs, and provide play and educational opportunities as well as basic care of the child.

Unlike the service of a nanny or a childminder, there is a greater opportunity in a day nursery to socialize with other children at an early age, which is often favorable to the child’s social development.

A nursery is a pre-school childcare facility and is staffed by trained carers. They are typically open all year round and all day to cater for working or busy parents. But, if you aren't sure about committing to a full-time business there are other ways that you could be involved in childcare - from running a crèche to a playgroup. You could even set up as a self-employed childminder at home. Not all require you to be fully trained or to work full-time. But anyone caring for children under the age of eight will need to be registered with the local authority.

Running a nursery is certainly not a 'get-rich-quick' plan. In fact, you could make more money driving a taxi than running your own nursery. But, if you want a job - and a business - that offers something a bit special, this could be right up your street.

It is a business that tends to attract working parents - either because they think they could do a better job than the nurseries already on offer or they discover that there is nothing available in the area at all.

There are some rules that must be followed - including the space and staffing that you must have for each child. This varies with age. At least 50% of your staff must be qualified. However, the difference in salaries for qualified and unqualified staff is small - in fact, as little as only $500 a year. An officer in charge of a nursery has to have the relevant qualifications and several years work experience. But don't worry if you're not qualified, you can employ someone else for that role.

Firstly, and most importantly, you must find suitable premises. The regulations set out how much space you will need per child, so once you have worked out how many children you want to have you will know the minimum space required. You can either rent or buy. But if you want to rent, make sure that you have a reasonable lease on the property. It will be very hard - and expensive - to move after only two or three years in a property.

As soon as you find the premises, you should contact your local social services unit. At this point, you will also need to inform the fire officer and the environmental health department if you are providing food on the premises. An early visit by the social services should give you an idea of whether or not the premises will be suitable. Further checks will then be made before opening.

If you are intending to convert a residential property, things get a little more complicated as you will need to apply for planning permission. In particular, the planning authorities will check for adequate parking for all the parents dropping off and picking up their children. And if the local residents aren't behind the plan, your application could be held up for a long time.

If you have found a suitable property, the social services will then look at the staff you have on board. In particular, at an early stage they will want to meet and interview your officer in charge. Not only will they be vetted for their suitability to work with children, they will have to demonstrate that they can provide a suitable level of care. Checks will also be made on anyone over the age of 16 living on the premises if part of the building will be residential.



If you don't want to build the nursery from scratch, you could look at modular nurseries. They are significantly cheaper and can be up and running very quickly. But they might not be popular with the local planning authorities - particularly if you are in a green belt area. So before you make any investment, make sure that the local planning department will give approval for them.

Based on a nursery for 25-30 children you should expect a minimum outlay for a modular nursery to be upwards of $60,000. But to build a nursery from scratch it could reach $200,000 depending on the actual cost of the property. If you are making structural alterations to a building that already exists, you will need to factor in several thousand dollars depending on its current state. If you are building a kitchen and adding a baby room, which requires additional work such as nappy changing facilities, that is likely to push the price up to $20,000.

The building might also require some work to bring it up to fire safety standards for example, ensuring that you could evacuate all the children in an emergency. You should also ensure that there is adequate security, for example, extra locks on doors and windows to keep strangers out and children in.

You should also budget $4,000 for toys and equipment. This can include anything from books to tricycles, and puzzles to bean bags. And don't forget that with 25 children playing all day long, the equipment will wear out more quickly than normal. Setting aside a regular amount for replacement should help when the bills come in.

So a successful nursery will generate a good profit of $20,000 plus, depending upon how many children you have and where your business is based. But remember that many of the costs are fixed, so expansion is the only way to grow the business.

Once you have established the nursery and a reputation in the area, you should find that the places fill up fairly quickly. With more mothers returning to work and government funding for nursery places, good quality childcare is in short supply in many areas. But this is not a business for anyone looking for early retirement. Even when your nursery is full - and remember that this could take some months to achieve - you are likely to find that up to 75% of your fees from the children go on fixed costs. Staff and premises are likely to be the biggest costs but food, nappies and equipment all add up.

  • Reserve the right to refuse entry. Nothing will kill off your business quicker than one unruly child that bullies others. Parents, who see their child coming home unhappy every night, will soon move them to another nursery.
  • Get the fees paid up front and make sure that parents are paying all year round. Most nurseries allow parents to book three to four weeks holiday which do not have to be paid for, but otherwise they should pay to reserve the place.
  • Track all the enquiries you get to see how effective your marketing is.
  • Allow at least six months for the registration to be finalised. In particular, every member of staff will be checked for their suitability to work with children and this can be slower if staff have lived out of the area in the last five years.

Across the world the childcare industry is rapidly developing. In spite of this, there is still only about one registered place in formal childcare for every ten children under eight years old. With this in mind, and the increasing numbers of women who want to get back to work more quickly after having children, there is a growing demand for nurseries, and the waiting lists for successful establishments are growing ever longer.

A nursery school typically offers all-day care for under fives whilst their parents are at work. They cater for full or part time care according to the parents’ needs, and provide play and educational opportunities as well as basic care of the child. Unlike the service of a nanny or a childminder, there is a greater opportunity in a nursery school to socialize with other children at an early age, which is often favorable to the child’s social development.

The changing demographic in working practices means that not only are there more women in today’s workforce, but there are also more women taking on professional or managerial positions and new mothers are returning to work soon after giving birth. Nearly 60% of all women with a child under five are in work but only 25% of parents feel that childcare provision in this country is adequate or accessible. Alternative ways of running nurseries are becoming an issue, with methods such as the Montessori technique (whereby children take responsibility for their own learning) challenging more traditional, structured methods of play and learning.

The Government has been criticized for offering too little financial support to start-ups in the industry, but there are emerging plans to provide more capital and incentive for entrepreneurs. Demand for the service is currently far outstripping supply and the growth over recent years has been substantial. Over ten years, day nursery provision has more than trebled and now there are nearly 18,000 day nurseries offering over 1,280,000 places, representing a much larger proportion of the childcare market than a decade ago.

Good quality child care services provide a safe, healthy environment and support the physical, emotional, social and intellectual development of children. When looking for good quality child care services for your child, you should identify your needs, your priorities for child care and the needs of your child.



The Child Day Care Division licenses child care facilities in order to help protect the health, safety, and well being of children. The Child Day Care Division enforces minimum standards with the assistance of child care centre staff, home providers, community child care organizations, and experts in areas such as child development, early childhood education, fire safety, health, and sanitation.

Licensed child care facilities are responsible for meeting minimum standards. Many child care programs exceed these requirements. Licensing does not control child care fees, fee collection policies, or the kind of developmental program your child care facility offers. Each facility has its own special personality and approach to educating and caring for children. Parents choose the kind of program that best meets the needs of their child and family.

Child Care is a service for the benefit of children, families and society as a whole, designed to supplement daily parental care. Licensed child care includes child care centres and family child care homes. A family child care home is a facility operated in a caregiver's private home. Caregivers set their fees and parents pay them directly to the caregiver. Legislation specifies the number of children of different ages who may be cared for and the standards that a home must meet.

One area of rules and regulations that all new Nursery Schools must comply with is that of licenses and regulations. When creating a business, the entrepreneur must contact the municipality involved, along with the provincial / territorial and federal governments. Each municipal government has the authority to issue its own business licenses within its jurisdiction. Since there is no uniformity throughout the country regarding municipal licenses for businesses, you should consult with the appropriate local officials to determine whether your business will be affected by local regulations and licensing requirements. Businesses (including home-based businesses) must also meet the zoning by-laws that control property uses in their municipalities.

All Child Care staff must be at least 16 years of age. The Child Care Regulations require child care staff to complete, within six months of beginning employment as a child care worker, unless the individual had completed an equivalent orientation or training course. Check with your child care consultant regarding training requirements. The staff member who is directly responsible for the programming and supervision within the school must have a minimum certificate in child care from a recognized educational facility, or education equivalent to a certificate.

At least one staff member who has completed a first aid course must be on the premises during the centre's hours of operation.

One of the more important, if not the most important, factors to consider in choosing among child day care centers is the staff that will be caring for your son or daughter. Following are some important questions to ask in regards to the facility's staff:

  • Does the child day care staff seem to be compassionate, warm, and caring?
  • What is the child to adult ratio? Are there enough adults to respond to the needs and requirements of the children?
  • Do the child day care staff members have professional training? What is the hiring process at the child day care center?
  • Does the child day care center have a high turnover rate?
  • Do the day care center personnel object to parent visits?

Above and beyond a reputable staff, it is important to evaluate the equipment and facilities of each child day care program. Below you will find key questions and concerns to address regarding the center's equipment during the selection process:

  • Is the child day care building clean? Are the cafeteria and bathrooms hygienic?
  • Are the toys, equipment, and materials appropriate and safe for the children's age group?
  • Do the cribs appear to be safe and up to safety regulations? Do the cribs have safety seal stickers present?
  • Does the outside play area have any potential hazards to children? Is it gated? Does the playground equipment appear rusted, outdated, or broken down?

The third and final major criterion to evaluate in choosing among child day care centers is the actual program. Important questions that pertain to the program include:

  • Does the child day care program promote and encourage learning, problem-solving skills, creativity, and social skills?
  • Does the program include time for learning, play, meals, as well as rest?
  • Does the child day care center offer healthy, nutritional meals for the children?
  • What is the center's view on discipline?
  • Does the child day care program have an emergency plan or fire escape route?

The manner in which the child day care staff interacts with the children when parents are present as opposed to when they have left may not be the same. Consequently, it is important to listen to what your child has to say about the facility. His or her feedback can help you decide if that program is right for you and your family. If your son or daughter has concerns, it is important to communicate these matters to the day care personnel right away.

There are an increasing amount of families, who have become dependent on two incomes, which has created the necessity of the child-care industry. There is no doubt that there is room in the market for more high-quality Nursery Schools.

Almost 60% of mothers with children under the age of five work and there is a growing belief that absenteeism, late attendance, tiredness and inflexibility in working hours are due to childcare difficulties experienced by employees. Around three quarters of large companies believe that cost is the major barrier to introducing childcare for their staff and firmly believe that the Government should do more to help parents with childcare arrangements and costs.

Some employers organize flexible hours and working arrangements to help with childcare, in tune with the Government’s work life balance schemes highlighting the need for work-based childcare facilities paid for by employers and offered at a subsidized rate. Employers are finding better staff retention if adequate flexibility is built in for parents. They are also finding higher responses to recruitment if the company can promise and deliver family-friendly working practices. Sickness absence also declines and it appears that productivity increases as employee morale and commitment are raised.

Traditionally childcare came from the volunteer sector with children cared for by family members such as grandparents, plus toddler groups and playgroups run informally by volunteer committees. This informal structure lead to a lack of training and development and business know how. However, since the mid-1990s, there has been a rapid growth in the private childcare sector fuelled by changing demographics of the US workforce.

There are now more women returning to work after having children than ever before. The workforce has seen a growth in flexible part-time female workers who require childcare for just a few hours each day. The dual income family is on the rise, increasing the need for private sector paid childcare provision.

Your Nursery School should foresee significant growth for regular child-care clients. Large local populations of working couples has fueled this significant growth. Any Nursery School should take all the steps necessary to procure proper licensing and certifications.

It should be the goal of the management to build a positive reputation of a safe and secure Nursery School.



Your keys to success will be:

  • Maintaining a reputable and untarnished reputation in the community.
  • Quality care.
  • Competitive pricing.
  • Flexible hours.

Your objectives for the first three years of operation should include:

  • To create a service based Nursery School whose primary goal is to exceed customer's expectations.
  • The utilization of your Nursery School by at least 40 different families in the first eight months.
  • To increase the number of client's served by 20% each year.
  • To develop a sustainable, profitable, start-up Nursery School.

Parents generally select one of three types of child care facilities: family care, home care or day-care center. There are, however, other child care programs available, including the following:

  • Family care -- A program designed to provide care for toddlers in the homes of other mothers.
  • Home care -- A nanny or sitter cares for and supervises a child in the child's home.
  • Day-care and child development centers -- Programs designed to respond to the stages of physical, emotional, social and intellectual growth and behavior of infants and children.
  • Child care development home -- A private residence for up to five children, with no more than two infants in the group.
  • Infant care center -- A child development center that cares for infants and toddlers (children two years old or younger).
  • Before- and after-school care -- A program providing care for school-age children before and after the regular school day in a child development center or home.
  • Satellite child development program -- A private residence linked with a child development center or an agency that receives technical assistance and support, training, recruiting and placement.
  • Nursery school -- Usually a part-time preschool child development center operating during the school year.

Your Nursery School Business Plan will serve as

  • An explanation of your marketing strategies
  • An analysis of your revenues, costs, and projected profits
  • A Nursery School Business Plan that anticipates potential detours or hurdles you may encounter
  • Benchmarks you can use to track your performance and make midcourse corrections
  • A handbook for new employees describing who you are and what your company is all about
  • A cv you can use to introduce your Nursery School to suppliers, vendors, lenders, and others

Your Nursery School Business Plan is the blueprint for how you plan to build a successful Nursery School. It is a comprehensive document that covers a lot of territory and addresses all sorts of issues. To help focus your efforts, consider which groups of people will have the greatest impact on your success. Those groups will be the primary audiences for your Nursery School Business Plan.

For example, if you need capital investment, investors will be your primary audience. If you need to build strategic alliances, you want to address potential business partners. After you know who you want to reach with your Nursery School Business Plan, you can focus on what those readers will want to know and what message you want them to receive. This section helps you to define your audience and your message before you begin to assemble your plan.

All the people who have an interest in your business venture — from investors and lenders to your employees, customers, and suppliers — represent different audiences for your business plan. Depending on the situation you face and what you want your Nursery School to achieve through its Nursery School Business Plan, certain audiences will be more important than others:

  • If your Nursery School seeks investment capital, your all-important target audience is likely to be filled with potential investors.
  • If your Nursery School Business Plan includes the introduction of stock options (possibly in lieu of high salaries), your current and prospective employees will be a primary target audience.

Writing A Nursery School Business Plan

Writing A Nursery School Business Plan

Writing A Nursery School Business Plan

Nowadays, being a Nursery School Business owner is becoming a legitimate career choice for more and more people. Gone are the days when no-one considered taking the plunge with a startup of their own. People choose to become Nursery School Business owners for a variety of reasons. For some it’s an opportunity to escape their mundane nine-to-five and to commit their working life to something that is a lot you might closer to their heart. For the ‘lifestyle’ entrepreneurs, the important consideration is not how much their Nursery School grows, but the effect the business has on their life.

Many business opportunities arise from everyday frustrations, but it still takes a shrewd Nursery School Business owner to exploit such gaps in the market. When you achieve this when you are just 16 years old, however, you are an inspiration to anyone who is considering starting their own business - and it’s little surprise that the media beat a path to your door.

People want to experience challenge in work and life. That’s why they search for the cure for cancer or participate in extreme sports. Give people a challenge. Ask them to do the impossible. Stretch their knowledge and ability. Tap into their unused energy. Channel it toward your goals. You will be surprised at the results.

People want to know that their work has meaning. That’s why they need to know if what they do has relevance. Show everyone how they fit into your Nursery School Business Plan and why it is important for every employee to be successful. It is amazing how easily your goals will then be accomplished.

People want to know if their work has contributed to the activity. Have they made a difference? Show employees where their individual efforts help the team achieve its goal and you have a satisfied workforce. If I can make a difference I will work at a different level than if I believe that my work is just part of a giant struggle that leads to no conclusive end game.

Effective leaders can use the elements of a Nursery School Business Plan to create the necessary energy to make things happen. They know energy fields and Nursery School Business Plans cannot operate independently. A Nursery School Business Plan that has an inconsistent story will be flat, lackluster, and boring. There will be no passion or sense of purpose. Employees will not work with pride or display esprit de corps. There will be no sense of urgency to complete the plan. Lethargy toward the written Nursery School Business Plan will be evidenced.

On the other hand, a well-crafted Nursery School Business Plan generate all the human power you need for accomplishing ambitious goals.

Nursery School Business Plan

Nursery School Business Plan

Nursery School Business Plan

Examples of bad business plans usually come straight out of one of our major universities and colleges. They usually consist of many pages about the advances in technology that had made the project feasible with commercial application treated as a side issue, and this despite the fact that the author was hoping to receive considerable sums of money for development and research.

They are classic cases of enthusiasm for a technological advance running far, far ahead of the commercial considerations involved. To summarize the mistakes made in these business plans:

  • Far too much technical information is given, little of which would be comprehensible to the reader.
  • No clear line of development is given, nor a profit forecast. The days have long gone when boards of directors and others were prepared to shell out large sums of money on the say-so of technologists who were ‘baffling them with science’.
  • The applicants do not start by describing the market for their product, so there was nothing to excite the interest of the money people unless and until they first waded through pages of product details.
  • There is usually no indication as to who would be running the enterprise, nor any hint that a management structure had been thought about.

There is no plan of action at all, no awareness of a large potential market for at least one product and repeated pleas for more funds. Perhaps, with a major shift in emphasis from the technology to the potential product itself and its market, and with an improvement in clarity, these documents could be used to sell the idea to an existing firm for, say, a payment in royalties. But as a Nursery School Business Plan designed to show how a Nursery School would operate and make use of the money being sought, they are utterly useless.

A Great Nursery School did not just happen.

It was planned that way.


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